How Blogs help in improving SEO Of Business Website

Today, the digital world is advancing at an incredible pace. To match the changing pace of the world, the primary motive of Business organizations is to increase website engagement and enhance brand awareness. To achieve this goal, the best instrument offered by the technology of the 21st century is SEO or Search Engine Optimization. SEO offers several tools that can significantly transform the face of a website. Thus, it can be said that SEO optimized content, when used in platforms ranging from social media posts to blogs of the corporate houses, helps in originating organic traffic for company websites where the quality of content is valued over quantity.

Why does your Website need SEO?

Today, Google is one of the most popular Search Engines, where millions of users search for billions of different things every single day. To satisfy the demand of the growing number of users, there are approximately 1.74 billion existing websites on the internet today. These websites compete against one another to attract users. Therefore, ensuring the accessibility of the viewers is the most critical aspect of a website which again is linked with the performance of the Website in Search Engine Rankings.

This is where SEO comes in. Nobody knows how Search Engines rank the websites, but from what we have gathered from extensive research, SEO-optimised websites always fare better than other websites. There are several SEO tools in the market that help in the understanding of current trends and topics people are searching for. As SEO gathers data about the kind of phrases and sentences in use, and it is with the help of this accumulated information that Search Engines rank websites as per their relevancy and user engagement.

Blogging is perhaps the most essential instrument for optimizing your Website with SEO. All high-ranking websites upload blogs that are authentic, reliable, and relevant to the company’s business. Using SEO-optimized blogs increases the Website’s chances of receiving a high-ranking audience from its targeted audience.

How SEO of blogs helps in Website Ranking:

1. Specific Keywords help in Reaching the Target audience.

There is no limitation to writing a blog, and this stands as a huge plus point for website promotion. To cater to the requirements of a particular category of people and increase website traffic, Blogs are the perfect instrument. But for your blog to reach out to the targeted audience, proper research is vital for employing the right keywords, which are trending and centred around the topic of the blog. Nowadays, various SEO resource tools available on the internet will help you find the most popular and relatable keywords, which you can easily incorporate into your blog content.

Therefore, blogs are the easiest and most effective means to develop quality content for a website and to improve the Ranking of a website in the Search Engine Results. Furthermore, by including researched keywords, your blog will have a higher chance of broadening the organic traffic of your Website and converting potential customers into actual customers.

2. Blogs make your Website visible

As blogs are brimming with quality content, they offer a greater chance of using trending keywords. This helps the Website’s Rankings as Search Engines rank websites per the connection of the used keywords in the blog with the Website. In addition, this helps reach out to a broader and targeted audience interested in the used keywords.

Therefore, by the broader reach of the Website, the visibility of the websites increases, which in turn helps in generating more organic traffic for the Website. It has been statistically proven that when companies implement the use of blogs in their marketing strategies, the reach increases by almost a whopping 55%.

3. Including Internal and External Links increases reach

Providing valuable and exciting information, with the help of blogs, is perhaps the most convenient way of connecting and reaching out to a target audience. Blogs incorporate external as well as internal sources and can bring a considerable increase of links to the company’s Website. For instance, If you write about something that has already been blogged before, it allows you to link your article with the other article. Also, backlinks created by businesses help in providing links to different blog posts with relevant topics. This inter-connectivity between different blog posts, with the help of various links, helps in increasing and expanding the audience base.

Also, when a company’s blog is informative of the nature of the company and corresponds to the query of the user, with the help of several internal links connecting the blog to various other blogs on the company’s Website. It increases the click-through rates and the time spent by the user on the company’s site, both of which are very important determining factors of a website’s position in the Search Engine results.

4. Provide Material for Indexing 

Search Engines like Google have a reputation built over the years where they value user trust over everything else. Therefore, they can and scrutinize websites very minutely to ensure the legitimacy of the option they are presenting before their viewers. There are various factors via which the websites are assessed and then ranked in the search engine results, but one factor which is of incredible importance in determining the value of the Website is its content which is best provided by means of blogs. When a website offers more value-added content in their blogs, they are more authentic and ranked higher in the Search Engine results.

Therefore, if your Website consists of SEO – optimized blogs with quality content and appropriate keywords, Search Engines while scanning the Website, will find the content with ease and log in to the various essential aspects of the Website in their search index, which is a deciding factor of a Website’s Ranking.

5. Out of sight, out of mind

When a website becomes inactive for a long time, it loses customer trust. On the internet, the users can only view what your Website offers. So if your Website becomes dormant, it loses credibility, as your customers start to question your commitment and if you will continue providing your services or not.

Also, website inactivity indicates that the Website isn’t posting any qualitative content anymore, which harms the Ranking of the company’s Website as Search Engines is very particular about not promoting websites that are inconsistent and irrelevant.

Your website must be consistent with recurrent updates for your users to trust and return to your website. As websites don’t always offer the opportunity for continual updates, blogs act like a wave of fresh air, refreshing the audience with something new and relevant. It also helps in the SEO optimization of the Website.

6. Know and connect with your audience

When people find the content of the blogs on your Website fascinating, there is a higher possibility for them to share information about your Website with their friends and acquaintances. Word of mouth is still a reasonable means of business marketing as it helps in reaching out to an audience with common interests. This helps promote the Website with organic traffic and helps in higher placement in Website ranking.

BLOGS: THE SOUL OF A WEBSITE

In this digitized world where people tend to grow bored very fast, it is crucial to hold the interest of your users, which indirectly decides your Website’s rank in the Search Engine results. Therefore, If your Website has relevant and interesting blogs, there’s a high likeliness that your Website will hold your audience’s interest and keep them returning to your Website for more.

FAQs

1. What are blogs?

Ans. The word blog, derived from the word ‘weblog’, is a kind of an online journal, wherein relevant content is created and uploaded on the internet in a very user-friendly manner.

2. How blogs specifically impact search engine results?

Ans. The content of a website is significant as by a process known as Search Engine Crawling, Search Engines function to scan and analyze the content provided on your Website. It is, therefore, per relevancy that web pages are grouped and ranked in the Search Engine Results. Thus, to rank higher in the results, blogs need to have relevant and helpful content with strategic and trending keywords, which people are using to search the provided information, product, or service.

3. What is SEO?

Ans. SEO is the acronym for Search Engine Optimization, which employs various tools to increase the unpaid traffic of a website.

4. What tools can be employed for selecting keywords for Blog SEO optimization?

Ans. Google keyword planner and SEMrush are some of the best SEO optimizations tools in the market that can be used to identify the best suitable keywords relevant to the content of the article.

5. What are the benefits of SEO optimization of blogs?

Ans. SEO optimization of blog posts helps improve the Ranking of a website and, therefore, increase a website’s organic traffic.

6. How can you choose the perfect topic for your blog?

Ans. Your blog should always focus on a single topic at a time, which is relevant, trending, and positively impacts your audience.