Are you wondering why your YouTube videos aren’t getting enough views even after trying out everything? Well, maybe you haven’t tried everything yet. You might be investing a lot of time in creating your videos, but no matter how much time and creativity you endorse, correctly promoting your YouTube channel is the most significant factor by which you can reach out to a larger audience.

While there are many paid ways that might enhance the size of your audience, there are other options as well. Here, we have created a list for you with the best methods and strategies that you could implement to boost your YouTube channel.

11 Best Strategic ways to promote your YouTube Channel

1. Target the right Keywords 

 As it turns out, SEO is a significant factor in driving audiences to YouTube as well. YouTube is not the only place that people look for videos, YouTube videos are also searched for in search engines like Google. For instance, in 2018, “YouTube” was one of the highest trending keywords on Google. This has made Google prioritize Video content in various search results.

The most important thing to remember about keywords is that they don’t remain consistent. Keywords keep on changing with the changing search preferences of people. Therefore, proper research is necessary while deciding the keywords for specific video content.

To know how you can find the perfect keywords for your video follow this guide:

• Use keyword identifying tools like Google Ads keyword planner or SEMrush.
• Search Google for any of the options
• To be sure that each of your secured keywords is trending at the moment, scan them in the Search Engine Results Page.
• It has been statistically proven that using phrases like “How to” or “Tutorial” has helped in securing a larger audience.
• Ultimately, use those keywords which you think go best with the content of your video.

2. Optimize your Video Titles

Titles are what people see first before they see a video. It is also a fact that many a time, people gain or lose interest in a video going by its title. Titles also have a lasting impression on people, which helps in spreading awareness about the YouTube channel.

Therefore, when you select a title for your YouTube video, make them short and interesting. A good old keyword search can also help in creating the trendiest video titles.

Here’s a list to make sure that your YouTube titles are always topnotch:

• Keep your Titles concise and to the point – People nowadays have no time. So, if you use short and to the point video titles, it saves them time and helps them in finding what they want. The trick is to keep the title within the limit of 60 characters. If you use long video titles, then they might not get displayed to the viewer.
• Keyword in the first half – Often, viewers only read the first part of your video title while searching for something. Therefore, always make sure to include your keyword in the initial part of the title. It not only saves the users time but also helps you in getting more views.
• Power of the ‘Power words’ – Power words like “Best” “Incredible” “Top” helps in attracting the attention of the viewers.
• Don’t indulge in ‘Click bait’ – Click baits might help you increase your video views for some time, but they tarnish the reputation of video channels as your users might not even return to your channel again. Always keep in mind that user trust is one of the most significant things to keep in mind while promoting your YouTube channel.
• Ultimately, if you still are confused to select a YouTube title, YouTube offers an automatic feature using which YouTube will find a title for your video with trending keywords.

3. Use Video Tags effectively 

Many YouTube Video publishers don’t realize that Video tags are different from Blog post tags. It is why they make the mistake of using the wrong tags for their YouTube videos. Using random keywords negatively impacts the reach of YouTube videos. It also diminishes organic growth to a great extent.

If you want to promote your YouTube videos, then you must pay heed to the proper use of video tags. You can very well edit and improve the video tags of your previous videos as well.

Some tips to keep in mind while selecting video tags for your videos:

• Try to use branded tags. This way all of your videos will be shown to the user when they search for your brand. Also, this increases the chance of the user to view your entire channel.
• Your Video tag should always include all the major keywords.
• Try the auto-suggest feature of YouTube to find a tag that is a variation of your researched keyword.
• Study all high-ranking videos on YouTube to find the trendiest Video tags. To do this effectively, you can use the tool known as the TubeBuddy Chrome extension. It helps in finding the trending tags used by others in their YouTube videos.

4. Try using a customized Thumbnail 

If you have a verified YouTube channel, you can access this exclusive feature offered by YouTube to verified accounts. If you use a proper thumbnail, it increases the chances of your video getting noticed by a larger audience. It is because the thumbnail is the only thing visible in the sections of related and suggested videos.

Here are a few tips that you can use while creating your thumbnail:

• Maintain a resolution of ‘1280 x 720
• Your Thumbnail should have a minimum of 640 pixels of width
• Supported file formats: PNG, BMP, GIF, JPG
• l Try to limit your thumbnail to 2MB.

Aspect Ratio- 16:9

These pointers are significant because they help in optimizing your thumbnail for all types of devices.

5. ‘Intro’ and ‘Outro’ for your Video

To make your videos more interesting and innovative, you should always ensure to use an ‘Intro’ and an ‘Outfro’ for your YouTube video.

• YouTube Intro: Introduce your brand in a few seconds before your video begins.
• YouTube Outro: In a few seconds at the end of your video, you can show other videos from your channel to, the viewers. In this portion, you can also ask your viewers to like and subscribe to your channel.

If you have no idea regarding the creation of intro and outro for your videos, you can resort to the internet for several tools. There are several tools like Camtasia and Fiverr that can help you in creating one.

6. Share your Videos on other social platforms 

Today, many social platforms on the internet provide a large audience base for various types of content. These social platforms, therefore, provide the best opportunity to promote your YouTube channel. If you share links to your YouTube videos on other social media platforms, it will help in directing more traffic to your YouTube channel from outside.

Some of the most popular Social networking sites which have proved to be increasingly effective in promoting YouTube videos are Facebook, Twitter, Instagram, and Pinterest. Also, you can research the internet for various social media tools that help in scheduling the best time to share information about your videos on these platforms.

7. Create a blog for your YouTube Channel 

Are you a full-time YouTuber? If the answer to this question is Yes, then there shouldn’t be anything stopping you from opening up a blog for your YouTube channel. Blogs are significant in increasing the organic traffic of YouTube videos. They can also be easily embedded in your videos.

There are several video-specific themes on WordPress which are highly suitable for YouTube videos. If you use Youtube as a source of your income, Managed WordPress Hosting would be perfect for maintaining your blogs. Also, you can invest in a domain name and re-direct it to your channel. Then simply by sharing your Domain name, you would be able to share your YouTube details.

8. Metadata

The Metadata guidelines of YouTube specify that there are two things that every YouTuber should comply with to ensure the standards of the Platform. They are:

• Honesty and insurance of user trust
• The focus of YouTubers should always be on the quality of the videos and not the quantity. It also helps in increasing traffic to the videos.

The metadata guidelines of Youtube are also applicable to Video tags and categories. YouTube advises all video publishers to include tags only in the ‘tag section’ and not in the section of description of the Video. This way, YouTube can easily understand the nature and content of your videos and recommend them to people whose searches are in sync with your content.

9. Create High-quality videos

If your videos are of low quality, they will decrease your traffic no matter how great your content is. Therefore, it is very significant to maintain a qualitative standard in your videos. There are so many options on YouTube that if your videos are low in quality, users might never come back to your channel. The internet has several video editing tools which might help you gear up your editing game. It will help in making your videos more presentable.

10. Communicate with your fans and viewers

When you post video content on YouTube, you create an engagement with your audience. But it doesn’t end there. To be successful on YouTube, you need to be regular in your interaction and communication with your fans.

While interacting with your fans, always remember that all comments can never be positive, no matter how great your content is. So, learn to accept negative criticism as well and respond to negative comments as well. There are also several analytical tools, with which you identify who your top viewers and fans are and leave them with positive messages to show that their support matters to you.

11. Bring in Influencers who match your Niche 

Influencers are gaining incredible momentum on social media sites currently. Therefore, interviewing them can help promote your YouTube channel. Although this is not a direct method to boost your Traffic, It can act as a very effective strategy in promoting your channel.

If you interview Influencers, you also get an opportunity to access their audiences and viewers and related influencer pages. It is very effective for increasing organic traffic to your website. Also, many apps provide telecommunicating services like Zoom, Skype, and Google Hangouts, with which you can not only interview but also record the call from your device.

Conclusion:

These are, therefore, some highly effective strategies and techniques that have helped many Youtubers in creating a Successful place for themselves on the Platform.

Ultimately, you must remember that it is the content of your videos that matter the most. You may apply all kinds of strategies and still not find effective results if your content is not up to the mark. So your primary focus should always be on the quality of your video content. These strategies work only to optimize your video content so that it reaches a large audience.

Therefore, keep on creating creative content and don’t give up if you don’t see immediate results. YouTube is a tricky place, but those who play by the rules emerge successfully.

 

FAQs

1. Does video quality affect the number of viewers and subscribers I get?

Ans. Yes, at most times, people do not even watch low-quality videos and skip to other videos with higher quality and similar content.

2. How do I decide the content for my YouTube videos?

Ans. The first step to creating your video content is understanding your Niche. You have to realize what topics interest you and how much traffic such topics are generating.

3. How do I know what works for my videos?

Ans. You can use YouTube analytics to observe the performance of your videos. It also helps in understanding the nature of the audience.

4. Does Email marketing work in YouTube promotion?

Ans. Yes, Email marketing is very effective. It drives traffic to your channel by giving heads up to your subscribers.

5. Does Cross-promotion help in generating more audience?

Ans. Yes, Cross-promotion helps in reaching out to more people. It is when you use other social sites to promote your video content. You can cross-promote your YouTube videos with Email marketing, Blogging, and Facebook.